fbpx

What You Need To Know About Data Sourcing

Data sourcing is something most people want to know about today. And we live in a country where information comes in many forms, and determining its reliability is an important skill. While some data sources are empirical, the vast majority of information sources today are data-driven. In the case of data, the source of information is a digital storage location.

However, you’ve most likely heard the term “data source” in the context of fact-checking. When you read an article that includes numbers, you may wonder who the source is, such as a blog or government website. Thus, before delving properly into the details of this article, let’s define the term “data sourcing”.

Table of Contents

What is Data Sourcing?

What You Need to Know About Data Sourcing
You can obtain information through a data source

A data source is a location where you can obtain information. A database, an XML file, a flat file, or any other format that a system can read can be used as the source. Furthermore, you can save this input as a set of records containing information, sales, accounting figures, logistics, and other data.

A data source can be the initial location where data is created or where physical information is first digitized. However, even the most refined data can serve as a source if another process accesses and uses it. A database, a flat file, scraped web data, or any of the numerous static and streaming data services available on the internet are all examples of the data source.

Why Are Data Sourcing Important?

We hear a lot about data but do we truly comprehend the significance of data collection? Data is at its most basic a collection of different facts, such as numbers, measurements, and observations that have been translated into a form that computers can process.

This may appear simple, but data is fundamentally altering the world we live in and the way we work. If you own a business and are looking to expand, you are probably aware that data is critical in assisting you to take the next step. Here is a breakdown of the significance of a data sourcing.

Enhance People’s Lives

Data will assist you in improving the quality of life for those you support. Improving quality is the most important reason why organizations should use data. An effective data system can help your organization improve the quality of people’s lives by allowing you to measure and act.

You Can Make Informed Decisions with the Help of Data

Never forget that information equals knowledge. The more data you have at your disposal, the better equipped you will be to make sound decisions and capitalize on new opportunities. Good data will also provide you with the justification and evidence you require to back up these decisions, allowing you to feel confident in explaining your reasoning in the future. You’re much more likely to make mistakes and reach incorrect conclusions if you don’t have solid data.

Locate Problem Solution

Data enables organizations to effectively identify the root causes of any problem they face. Data enables organizations to visualize the connections between what is happening in various departments, locations, and systems. Are there issues, such as vacancy rates or staff turnover that may suggest a cause if the number of medication errors has increased? Comparing these data points allows you to develop more accurate theories and implement more effective solutions.

Data Allows You to Create Reliable Theories

In the same way that data can help you identify short-term problems, it can also help you develop more accurate long-term theories. Data can be viewed as the building blocks required to construct coherent models that allow you to visualize what is happening in various parts of your organization. To truly implement effective solutions, you must first understand what is going on at various locations and departments. This is made possible by data.

Approaches Should Be Strategic

Data boosts efficiency. An effective data collection and analysis will allow you to direct scarce resources where they are most needed. If there is an increase in significant incidents in a specific service area the data can be dissected further to determine whether the increase is widespread, or limited to a single region. If the problem is localized, staffing, training, or other resources can be deployed precisely where they are needed rather than systematically. Data will also help organizations decide which areas should be prioritized over others.

What Are the Types of Data Sourcing?

The various types of data sourcing vary depending on the context. We have outlined levels in which the word “data source” appears to create digestible information.

Data Table Level

The data table-level is where the basic interaction with data sources occurs. A data table is simply columns and rows; each row has an ID and entries in each column that describe it. Each column has all entries for every ID on the specific describer for that column.

Conceptual Level

A common issue when discussing data sources in a professional setting is a misunderstanding of the original data. Most information we consume and read in headlines is aggregate data that has been summed, averaged, divided, or otherwise mathematically manipulated. Original data is information that exists exactly as it was collected. Each row represents the data in its raw form as it is collected.

Research Level

When we are looking for information from a third-party source, such as data.gov or Google Finance, the term “data source” refers to the brands themselves. This is the research level because we are looking for external data to use on an internal assessment. The following are data sources for research.

  • Kaggle offers a wide range of machine learning data sets. Registration is required but it is certainly worth it.
  • FiveThirtyEight is a news and sports website that publishes data sets on GitHub.
  • BuzzFeed is a news and entertainment website that makes data from its articles available on GitHub.
  • NASA provides earth observation data on its website.
  • Amazon Web Services (AWS), a program from Amazon provides a plethora of data sets on various topics. 
  • Google’s BigQuery tool hosts a large number of data sets.
  • University of California, Irvine (UCI) is one of the Web’s oldest sources of public data sets. It covers everything from automobiles to breast cancer.

Self-Service Application Level

When we work with self-service data applications like Tableau and Power BI, the data source is tabular data that is accessible through our connection.

At the self-service application level, the data source can refer to original or aggregate data from any brand. As long as it is connectable.

Computer Level

When it comes to computers and the actual location of data storage, the subject is slightly different. Computer level scope is concerned with how a computer stores information rather than tabular data used by analysts. Computers store information in two ways.

  • Sources of machine data: They are specific to each physical machine; many machine data sources are stored in the windows registry on a single desktop. These sources cannot be transferred between machines. Furthermore, sources of machine data can be further classified as user-defined or system-defined.
  • Data source in a file: They are data stored in separate text files. They are not specific to anyone’s computer and can be transferred between them.

What Are the Sources of Data?

What You Need to Know About Data Sourcing
Companies rely on data everyday to be successful

Sources of data can vary depending on the application or field, and their purpose or function. The following are the two sources of data.

  • Internal sources are when data is gathered from reports and records kept by the organization itself. For example, a company may issue an annual report detailing its profit and loss, wages, loans, total sales, and so on.
  • External sources are data sources that are gathered from outside the organization. For example, if a tour and travel company obtains tourism information from the Karnataka transport corporation.

How Do You Collect Data?

The Data Management Platform (DMP) is an important tool for planning, analyzing, collecting, and activating data. All of these steps can be facilitated by your DMP, which can also provide you with the tools you need to make the most of your data. You can use your DMP to collect data using a variety of methods. 

There are numerous techniques for collecting various types of quantitative data, but no matter which method you use there is a fundamental process that you will typically follow. The procedure includes the following steps.

Decide What Data You Want to Gather

The first step is to decide what information you want to collect. Decide what topics the information will cover, who you will collect it from, and how much data you will require. Your answers to these questions will be determined by your goals and what you hope to achieve with your data. For example, you might decide to collect information about which types of articles are most popular on your website among visitors aged 18 to 40. You could also collect information on the average age of all customers who purchased a product from your company within the last 6 months.

Establish a Data Collection Timeline

Following that, you can begin planning how you will collect your data. Establishing a timeframe for data collection should be done early in the planning process. You may want to collect certain types of data continuously. For example, when it comes to transactional data and website visitor data, you may want to set up a method for tracking that data over time. However, if you’re tracking data for a specific campaign, you’ll do it over a particular period. In these cases, you’ll have a plan for when to start and when to stop collecting data.

Choose Your Method of Data Collection

At this stage, you will select the data collection method that will serve as the foundation of your data collection strategy. To choose the best collection method, consider the type of information you want to collect, the timeframe for obtaining it, and other factors you may determine.

Gather the Information

Once you’ve finalized your strategy, you can put it into action and begin to collect data. In your DMP, you can store and organize your data efficiently. Make a point of sticking to your plan and checking in on its progress regularly. It may be useful to make a schedule for checking in on how your data collection is going, especially if you are collecting data continuously. You may want to revise your strategy as conditions change and new information becomes available.

Analyze the Data and Put Your Findings Into Actions

After you’ve gathered all of your data, you’ll need to analyze it and organize your findings. The analysis phase is critical because it transforms raw data into useful insights that can be used to improve products, marketing strategies, and business decisions. This step can be aided by the analytics tools built into our DMP. Once you’ve discovered patterns and insights in your data, you can use your findings to improve your business.

Final Thoughts

Collecting data on your own may appear to be inexpensive at first, but it takes too long in the long run, thus making it ineffective. Furthermore, manually prepared data may result in a breach of data quality, causing additional stress. As a result, putting your trust in a reliable data provider enables you to gather new and relevant data quickly without having to worry about data quality issues.