Opportunities in Digital Marketing

• By : Staff Writer
• Business Development
• 1

Today’s era of digital marketing has opened a gate of vast variety of opportunities in digital marketing. Brands and businesses have incorporated digital marketing into their markets because more people make use of digital devices as opposed to physically visiting stores.
Digital marketing is fast becoming the backbone in every company in terms of revenue generation. It has provided businesses with a better and much more cost-effective marketing channel that delivers results. This has helped create so many business and career opportunities in digital marketing because people delve into it due to the high demand for digital marketers.
But first, let’s look at what digital marketing is and the required skills for digital marketers.

Table of Contents

• What is Digital Marketing?
• Benefits of Digital Marketing
• Required Skills for Digital Marketers
• Business Opportunities in Digital Marketing
• Career Opportunities in Digital Marketing
• Conclusion

What is Digital Marketing?

Digital marketing is simply the use of internet and online based digital technologies to reach consumers. To a certain extent, digital marketing isn’t that different from traditional marketing; you want to sell your product and you look for ways to engage with customers in order to build awareness and eventually close a sale. The major difference between them is that digital marketing campaigns are executed exclusively through digital channels. Thus, this gives marketers more control, data, and tools to analyze the effectiveness of a campaign.

Benefits of Digital Marketing

The benefits of digital marketing on businesses today are limitless. Digital marketing benefits both small, medium, and large scale businesses by providing different means of access to the mass market at an affordable price. It also increases brand loyalty, awareness, and drive online sales.
Highlighted below are some benefits of using digital marketing for your business:

Digital Marketing Makes You Money

Marketing via digital channels offers you limitless earnings! Unlike other ventures, there’s no limit to how much you can earn when you acquire and master the digital marketing skills needed to succeed. Also, digital marketing is not just a one-off payment service, because regular recurring income will come your way if your clients love your work.

It is Cost-effective

Digital marketing is cost-effective because it saves you time and money!
Companies with sufficient resources may waste it if they don’t invest in digital marketing. This is particularly in cases where companies use different agencies to perform similar online marketing tasks. A good digital marketing and advertising agency will help you create, target, and optimize your marketing campaign to save you time and money. Digital marketing will teach you how to reduce your business cost of advertising by targeting your right customer audience at the lowest cost possible.

It Gives You the Platform to Compete

As a business owner, building a digital marketing strategy will help you build brand awareness, drive traffic and increase sales. Therefore, many brands and businesses are ramping up on their digital marketing campaigns, using the various digital channels available. Digital marketing gives you the platform to compete head to head with major brands and large corporation in your niche.

Ability to Connect with More Customers Online

Digital marketing is not the usual traditional form of marketing. Basically, it’s an internet based form of buying and selling of product and service.
Gone are the days when people browse through pages upon pages of broadsheets to look for information about a product or services. Nowadays, huge percentage of consumers search for information through the internet because it’s a whole lot easier and convenient. Digital marketing channels such as SEO, email marketing, etc. enables you to connect with potential channels online and market your product and services.

Digital Marketing Delivers a Higher Return on Investment

There’s no denying the fact that every business is established with one common goal; to derive a Return on Investment. However, earning an adequate Return on Investment (ROI) is extremely challenging in the consumer-driven market.
Digital marketing has proven to be the best when it comes to generating better cost-per-lead compared to others. It gives a higher Return on Investment by targeting audience, generating leads and increasing conversion rates.

Required Skills for Digital Marketers

The digital industry is huge, and it can be difficult for newcomers or those looking to find their niche to navigate thoroughly. So, how do you fast-track your way up in the ever changing industry?
Check out the required skills necessary to keep you relevant as a digital marketer.

Project Management and Organizational Skills

As a digital marketer, running multiple digital campaigns can quickly become complex. Therefore, a digital marketer needs to have the skills of a project manager. He should be able to bring together disparate teams to move marketing ideas from concept to completion. A digital marketing project manager leads and directs internal and external teams to manage project and deliverables. Also, He should be experienced with agile development methods and content management systems (CMS).

Knowledge and Appreciation of Automation

Digital marketers should have knowledge of marketing automation needed to streamline, automate, and optimize marketing efforts. Marketing automation allows more precise messaging because it enables businesses to target customers with marketing and sales messages using workflows.
Implementing automations in your marketing department helps create a better experience for customers. As a digital marketer, you should understand the tools available to automate, as well as the strategy and content needed.

UX Skills

Nowadays, marketing isn’t just about getting the customer to purchase. There are also experiences that continue after sales such as onboarding, communications, and even upsells. Due to the continued efforts to keep and upsell current customers, digital marketers must understand customers’ experiences and provide thoughts around the best UX and CX.

Advanced Knowledge on Social Media

Social media have become an effective way to boost traffic and ultimately sales for most organization. Many businesses are already aware that their audiences spend lots of time on social platform. This is why digital marketers need to go beyond just posting occasionally on social. Rather, they need to know how to build engaging communities, and also understand paid advertising on social media. Also, digital marketers need to stay ahead of the curve and be knowledgeable on other emerging social media platforms.
Additionally, they need to rely on strong analytic capabilities to ensure the social ads deliver a strong return on investment.

Content Marketing Skills

Content marketing is the backbone of digital marketing and it will continue to play a crucial part, because nearly everything you view online is content. Every digital marketer should be able to understand how to not only create high quality, SEO-friendly content of various sorts, but also how to effectively get audience to engage. You also need a firm grasp of social media marketing as this will tie in to most content marketing type of work.

Data/Analytic Skills

Google Analytics will probably be central to your strategy no matter what facet of digital marketing you focus on. Most businesses (including small ones) have huge amount of data to track. As a digital marketer, you need to understand how to gather and use these information to learn more about consumers behaviors, and also apply it to new solutions that boost traffic and conversion. If you can do this in innovative ways that ends in important results, you’re going to be a valuable asset in the industry.

Writing and Editing Skills

Writing and editing isn’t just about producing articles for blog posts and landing pages. It’s about using relevant messages to connect with your target audience and also convince them to take a desired action.
As a digital marketer, having relevant and well-written copy and content is compulsory. However it can only be optimized by creatively incorporating SEO keywords into it. This will help your content rank high on search engines so your audience can find it.

SEO and SEM Skills

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are key strategies responsible for driving traffic to your website. Thus, anyone going into digital marketing must have at least a basic handle on it. The importances of using relevant and specific keywords have reached a new high since Google algorithm is constantly upgrading.
As a digital marketer, it’s important to stay updated and be fully aware of the latest algorithm updates and factors that affect search rankings. Also, you need to strategically consider these algorithms in your distribution strategies and content creation to attract and engage people.

Email Marketing Skills

Email marketing is still one of the most effective ways to nurture a good relationship between you and your customers. A good digital marketer should be to create a dynamic email marketing campaign, and also know and understand the right tools, metrics, and strategies.

Customer Relationship Management (CRM) Skills

CRM are strategies used to monitor and maximize customers’ experiences. Digital marketers should be able to understand customers’ interaction and experience. They need to have good communication skills and also empathy to help improve customer service management.

Business Opportunities in Digital Marketing

Many brands and businesses have incorporated digital marketing into their marketing. This is because as the mode of marketing evolves, digital marketing is the only form of marketing that is essential to the growth of any company regardless of the product and services they offer.
Highlighted below are the best business opportunities in digital marketing.

Website Development

Being a website developer is a lucrative business idea in the digital marketing industry. This is because there is no digital advertisement without a website. However, to be a website developer, you must have basic design skills as well as basic equipment. Also, you need to host your own website and also register your domain name.

SEO Specialist

SEO specialists are in high demand in the digital marketing industry because SEO is the key to all levels of digital marketing. As a SEO specialist, you should maximize traffic to a site by improving its page rank within search engines. In addition, you shouldn’t be just a problem solver and decision maker, but also prioritize as well as develop engaging content.

Mobile App Development

As most consumers make use of their smartphones and tablets than desktops or PC, companies now find mobile app useful in tapping into a new stream of income. Thus, this will be a lucrative business for you if you’re experienced and can help custom build mobile apps for companies. If done to their satisfaction, you might be setting yourself up for more clients because your satisfied clients will refer others to you.

PPC Consultant

Most companies use pay-per-click ads as a means of advertising. PPC ads means that advertisers pay a fee each time their ads is clicked on.
If you intend to venture into this type of business, you need to research and craft relevant keywords for campaigns. Also, you need to create quality landing pages with relevant contents. If you are a PPC expert, this will be a lucrative business for you because creating and managing a PPC can be time consuming for most businesses, so you can make big bucks by offering your service.

Email Marketing Specialist

As an email marketing specialist, you are responsible for promoting a product or service using email marketing campaigns. In other words, you help your clients to ascertain their target audience, as well as launch email campaigns that generate leads for the business. The best part of being an email marketing specialist is that you can work for several companies, thereby making huge revenues.

Social Media Management

Managing social media platforms of companies is a business in high demand. To be a good social media manager, you need to generate promotional content as well as manage a company’s social media presence by using analytical tools. Also, you might be handling more than one social media platform so you need to keep up with the latest trends. This business is very lucrative and if you know your onions, you are likely to be very rich soon because it’s one of the best business opportunities in digital marketing.

Web Analytic Administrator

To be a web analytic administrator, you would need a web analytic software to study the impact of a website on its users. Since such information is important to companies as it will enable them know areas to improve on and where they are doing well, being a web analytic administrator is a good business opportunity.

Google Ads Consultant

A Google ads consultant makes huge sum of money in this business because companies usually only look for experts in this field. You are required to use Google AdWords to serve online ads that are a form of contextual banner ads used in Google Display Network such as Gmail, YouTube, Blogger, among several others.

Software Developer

Software developers are those who create computer programs and also develop the application that allows people carry out specific tasks either on their device or system. If you are a good software developer and you’re proficient, you’ll have a large number of clients that you’d struggle to meet up with due to the high demand.

Graphic Design

Another business opportunity in digital marketing that is in high demand is graphic designing. Graphic designers create advertising using computer design skills that can either be used on online or offline media platforms. Furthermore, you need to constantly update your knowledge and skills so that you and your client’s business will benefit by having a healthy bottom line.

Copywriting

This is a very lucrative business because you get to earn high bucks as a copywriter. Copywriters are those that write something compelling in such a way that readers are persuaded to make a snap decision based on what has just been read. Also, they write so that the copy ranks well for specific search terms that people are looking for in the search engine.

E-commerce Management

This business might not be as prominent as other digital marketing businesses but it’s very lucrative. As an e-commerce manager, you are responsible for the valuable experience the user has during an online purchase. In other words, you ensure that customers come back time and time again, to keep purchasing products.

Influencer Marketing

As an influencer marketer, you use appropriate influence to sway the decisions of buyers when you market your client’s product or services. This could be through the use of celebrities, bloggers, or personality. Also, companies might not have ways of reaching all the kind of influencers they would want. This is where you come in, because you can help companies source for influencers and get paid for doing so.

Digital Research Analyst

Being a digital research analyst means you research different ways the digital media can be exploited for use in reaching out to customers. A good digital research analyst is detail-oriented, makes decisions and sets priorities that are beneficial to their clients. You will likely earn a lot from this job.

Strategic Marketing Analyst

As a strategic marketing analyst, you determine what a company should produce depending on market trends and how it should be sold. Therefore, you would need to have good tactics and business strategies. If you are experienced and proficient, this will be a very lucrative business for you.

Web Content Writing

Nowadays, more web users are increasingly using the internet due to advancing technologies. Thus, most digital advertisement agencies are on the lookout for web content writers that are experienced in writing content strictly for online consumption. However, this field has stiff competition but if you’re consistent and deliver quality content, you’ll be successful.

Digital Book Author

If you want to share your experience on digital advertisement to others, then publishing your experiences either physically or online is best. That way, you not only impart knowledge to those seeking it but you also make money from your experiences.

Content Marketer

Being a content marketer involves creating and distributing valuable, relevant content that will attract a specific audience with the aim of generating profitable customer action. Content marketing can be used by several means such as infographics, webpage, podcasts, videos, blogs, and books to target audience. If you are a good content marketer, you’re definitely going to make some good money.

Career Opportunities in Digital Marketing

The skills required for digital marketing are equally vast and diverse, ranging from analytics to content. Having an interest in digital marketing makes it more likely that you already have skills you can hone. These are some of the top career opportunities in digital marketing.

PPC Marketing Manager

The role of a PPC marketing manager is to oversee pay-per-click campaigns. They analyze data sets and use the information to their advantage. Some of the responsibilities of PPC manager are:

• To write copy
• Reduce ad spend through optimization and also boost traffic
• Run A/B test and analyze data
• Target audience and keywords selection

Blogger

The primary role of a blogger is to write, edit, and publish content to a blog or website. The goal of blogging is to write relevant content to increase traffic to the site. Some of the responsibilities of bloggers are:

• Write and research ideas
• Maintain the brand’s image in all posts
• To pitch ideas
• Promote the brand through social media
• Provide helpful tips and tricks to readers
• Promote affiliated products

SEO Manager

Basically, the role of SEO manager is to oversee a company’s overall SEO strategy from planning to implementation. As an SEO manager, your responsibilities will vary as needed but will include:

• To develop a social media strategy
• Improve search listing results by organizing campaigns.
• Web analytics and marketing
• To develop a keyword strategy

UX Designer

A UX designer is responsible for what users see when interacting with a website or an app. This is a highly specialized field that requires good tech skills. UX designers are highly sought-after and some of their responsibilities include:

• To design visually appealing and functional software
• Test for bugs
• To develop user interface elements as required

Social Media Manager

As a social media manager, your role is to take care of the company’s social media strategy. This career is best suited for those who love social media and can use analytics. Some of the duties of social media manager are:

• Gain followers for company’s social media accounts
• Post updates
• Promote the company’s brand and image
• Interact with followers of social media accounts and also answer questions

Conclusion

Opportunities in digital marketing are endless!
It’s left for you to hone your skills in the area of digital marketing that interests you. Also, carrying out proper research into these opportunities will ensure you don’t fail before you start.
In addition, it will help identify the pitfalls or obstacles of the opportunities in digital marketing that you want to venture into.