Channeling Business Growth Through Social Media Feed Tools

Channeling Business Growth Through Social Media Feed Tools

Introduction

Starting a business differs from maintaining it and sustaining its growth. Several businesses have shut down due to difficulty in positioning the business for growth. In this article, you will learn the process of channeling business growth through social media feed tools.

As a result of this, it is safe to say that social media has become an integral part of our daily lives from engaging in professional conversations virtually through LinkedIn to posting triggering questions on Reddit.

There has been a massive improvement in the use of social media since the official launch of the first social media site in 1997, a popular site known as six degrees. Similarly, this has brought about a series of changes in the world of the internet. Mark Zuckerberg launched the world’s most popular social media platform in 2004.

James Clear talked about how human beings are herd animals who want to fit in, bond with others, and earn the respect and approval of their peers in Atomic Habits. As a result of the invention of social media, it has satisfied one of the desires of the primitive man.

Social Media has a variety of advantages and they include.

Promotes Effective Communication

With any innovation, there is always a reason for taking that initiative to create something new. Also, this is the case for social media, which main aim is to bridge the gap in communication and bring people together either through one friend request at a time or subscription at a time. Customers need you to realize that social media is way more than creating ads and sending broadcast messages. At the core of this is creating a relationship of trust with your customers/clients regardless of geographic boundaries.

By engaging customers or potential clients with relevant, you start to lay a foundation for positive interaction and remember TRUST is the backbone of any business. It is the reason why a customer will choose your service/product instead of your competitor. Consequently, Social media has promoted the Business to Consumer model where businesses can sell their products to customers without the middle man.

2. Promotes Branding

The importance of having a strong social media presence cannot be overemphasized. If you don’t position your business out there, how will they know the services you render? Choosing a platform that matches your brand is critical, as not all social media platforms are in line with your business objectives. Ensure to engage with your audience regularly and always post content that is authentic. As a brand owner, it is important to have the mindset that you are not the only one offering such services, hence, it is necessary for your business to be number one in your customer’s mind, Robert Kiyosaki defined a brand as what makes your product different ‘’ product value’’.

3. Easy access to your target audience

Social media is an effective tool for determining your target audience and reaching them. It promotes engagement with your customers. Before reaching your target audience, it is important to determine the social platform they commonly use then you can reach them through placing social media ads, creating contents

4. Promotes Customer Feedback

Providing quality customer service should be one of the major key points in building a good customer relationship with your clients. Social media has made it easier to generate feedbacks than ever before, customers can leave reviews on your social media pages or through interacting with your content.

5. Curating Content

In this fast-paced world, one of the ways to catch the attention of potential customers and keep your current customers engaged is by quality content. The content generation aim is to give value irrespective of any form of content you choose to create.

channeling-business-growth-through-social-media-feed-tools — Social media feed tools are a great help

These specialized widgets contain content from several social media accounts. One has to use a social media aggregator to achieve this as they help to generate and sync several contents in one platform in a single layout, thereby making it easy for customers to access and consume your content. More so, they are a great help in channeling business growth through social media feed tools.

These specialized tools help generate and personalize a social media stream platform on your website. The creation of social media feeds has been facilitated because these tools have been optimized to effectively engage your clients.

A variety of social media tools exist and it depends on you as the user to determine which one works best for you but here are the top five examples of social media tools that can promote effective engagement between your clients and your social media pages.

Hootsuite: This tool help one track engagements, mentions through their analytic tool across all social platforms.
Buzz Somo: This tool is majorly used for discovering content, researching keywords.
Buffer: Similar to Hootsuite but can also be used to schedule content
Embed Social: It is a social media aggregator tool used to embed your social media accounts into your website.
Canva: This tool is used for creating graphics and also animated short videos.

Promotes Engagement

Through sharing relevant content, positive engagement is enhanced among the brand and the consumer thereby building trust. Social media tools play a role in making it easier for customers to give their honest opinions about the brand. Building a positive relationship with a customer requires an effective messaging system.

Users do not need to go from one social media site to another to access your content, which is another factor in promoting interaction.

Quality content aggregation

Brand growth is not easy, due to this, social media tools have made generating, preserving, and customizing content into a single profile. This promotes authenticity and effective interaction.

Tracking how effective your social media content is in generating leads and building customer loyalty is very essential to the growth of a business.

Promotes Visibility

One of the missions of every brand is to build a strong social media presence and this can only be possible if your target audience has access to engaging content whether on your website or social media pages.

Social media tools help to drive a huge amount of traffic thereby boosting sales.

Identify your target audience

Before choosing a social media tool, knowing your social media audience it will promote effective marketing spending. Recognizing the taste of your audience will give you an idea of the social media platform to choose.

Varieties of social media tools exist, therefore it is essential to choose the one that best fits your brand. The goals you set for your business will determine your choice of social media tools.

Don’t make the mistake of choosing a tool that will not help to advance you towards your goal. So many brands make the mistake of choosing an unsuitable social media tool which has affected their return on investment.

Analyze your brand growth using key performance indicators

Analyze your brand growth

Key performance indicators (KPIs) are a specialized framework used in evaluating one’s performance through the use of certain metrics. It helps to save time and provides a platform for sound decision-making. Some social media tools can help analyze the growth of your brand by tracking your brand performance.

Conclusion

It is essential to remember that in channeling business growth, one should not forget the 4p’s of marketing which is the soul of every business. Therefore, do not forget the importance of place, price, product, and promotion when selecting social media feed tools. Ultimately this will help in channeling business growth through social media feed tools.

Channeling Business Growth Through Social Media Feed Tools