The 10:4:1 Rule For Creating Social Media Content For Your Small Business
Introduction
The social media is important for every business minded person who wants to make their services known to people. The social media helps to carry news far and wide without having to be physically present at a place. Posting contents on one’s social media can be quite demanding and exhausting at times. Many people have come up with different rules to help social media users in posting contents on their pages. One of such is the 10:4:1 rule, which we will explore in this article.
Table of Contents
- The Social Media
- Using the Social Media to Project your Small Business
- What is the 10:4:1 Rule
- How to use the 10:4:1 Rule to Create Content on your Social Media Platform for Your Small Business
- Five Examples of Widely Used Social Media Apps for Small Businesses
- Your Goals as a Social Media Expert
- Best Tools for Sourcing Content
- Conclusion
The Social Media
Research has shown that more than 53% of the world’s population uses the social media. This means that a lot of people are on social media and as a matter of fact, business owners can use to their advantage. Imagine the amount of people you would be reaching if you put in so much effort into posting relative contents on your social media page. This is good news because it means almost free publicity for your business.
Using the Social Media to Project Your Small Business
Before you can use the social media to promote your business, you need to have a plan. It is very essential that you start with a plan which will guide you through the process.
Also, determine the right social media platforms for you. As a business owner, determine your audience and what type of social media platforms they use. Most youths use the Instagram and Snapchat. However, if you’re targeting millennials, skip those and focus on Facebook because it has been discovered that 84% of millennials use Facebook now and it will be better for you to focus the platforms your audience are.
Furthermore, know your audience and understand your audience. Understand those who are buying from and interacting with you online. Once you have a grasp on the type of audience that you have, expand and reach out to reach more people like them. The social media will also help you not to just reach clients or customers, it will also enable you to be able to interact with them up close and build relationships with them.
What is the 10:4:1 Rule?
The 10:4:1 Rule is a ratio that serves as a guideline for posting contents on social media. This simply means that from every 15 contents you’ll be posting, 10 should be from a third party, 4 should be your own blog articles and 1 from a landing page.
How to use the 10:4:1 Rule to Create Content on your Social Media Platform for Your Small Business
10 Third Party Post
Some business owners think that posting 10 third party contents, instead of their own original contents will chase their clients away. This on the other hand, has the opposite effect. When you understand your audience enough to know what sort of contents they want and at the same time give them their favorite contents, you will be able to build a relationship with them. This is because you have the understanding of how you can help solve their problems and satisfy the interest they have.
They know you are the go-to person when they need any information about what they do.
4 Blog Shares
It is very important that you blog. Research has shown that “companies that blog have 55 percent more website visitors than those that don’t.” So, ensure to blog, blog and blog. When you do this, what follows is to get word out about your blog posts. Share them on Instagram, tweet and post them on Facebook. Words travel a lot online. When you do this, people also help you to retweet and share.
1 Sales Pitch
One out of every of your content should be a landing page where you can sell your products or services to your audience. If 14 out of them is informative, clients would not be able to ignore the sales you’re pitching to them.
Five Examples of Widely Used Social Media Apps for Small Businesses
There are lots of social media apps available. Whereas, for the main purpose of promoting your business, we will focus on five main social media platforms. This is to ensure that you are reaching the who is who on social media and especially your targeted audience.
Research has shown that Facebook has a massive user base with 1 billion daily and over 2 billion monthly active users. Every single individual of your target audience has to have a Facebook account if they are on any social media platform at all. Facebook encourages you to develop casual relationships with your clients. It also enables you to post casually and at the same time, continue to provide value for your followers. Also, Facebook has a lot of tools for small and developing businesses.
Twitter is a social media platform that enables you to know what is happening, from news to politics to entertainment and the likes. With Twitter, you can reach potential customers and as well get your messages in front of people not yet following you by promoting your tweets.
LinkedIn is a social media platform that enables you to build and manage your professional identity as well as interact and engage with your professional networks. On LinkedIn, you will be able to share ideas with people in your professional network and also build your career.
Instagram is a fun and creative social media app created to capture and share photos, videos and messages with friends and families. As much as you can use other social media apps to grow your business, you can also use Instagram to do the same.
YouTube
YouTube is an online video sharing platform. On YouTube, you can find almost everything ranging from sciences to humanities and even to the commercials. YouTube is a vast platform for sharing videos and this includes adverts or information about your business. You can use YouTube to create a network of followers or audience who are interested in your services or products.
Your Goals as a Social Media Expert
As a social media expert, your goals should be consistency and building trust as an expert to your audience. You should ensure that you are consistent with posting contents on your social media page. Creating consistent contents as time goes on can be a major challenge. This is where the 10:4:1 rule comes into play. This ratio will help to guide the way you post content and enable you to post it consistently.
Furthermore, you should aim at building solid relationships with your audience. This will enable them to trust you to always provides the best services at all times. The 10:4:1 rule will also help in accomplishing this. This is because your audience know you have the right amount of informative content that they need.
Best Tools for Sourcing Content
Ninja Outreach
This helps you to find business profiles, influencers and emails. This enables you to type in your keyword and then access millions of profiles and their email addresses. It also helps create effective influencer marketing campaigns by filtering through millions of influencers insights to find the one that captures your target audience’s attention.
Slideshare
On slideshare, you can share what you know and love through infographics, presentations and more. You can also discover and learn a lot of new things on it.
You can find so many great ideas on Pinterest ranging from quotes to values to fashion to education and much more. Pinterest is a very great platform for you to get or discover contents for posting on your social media for your small business.
Postplanner
Postplanner helps you to discover viral niche contents and also promote your own content.
Conclusion
The 10:4:1 rule will help you in your consistency with posting contents on your social media platforms, which is a greatly needed attribute for every social media expert.
