Introduction How do I create a content marketing strategy? This is a question that challenges the average content marketer. CMI discovered that about 63% of businesses do not follow a documented strategy while developing their contents. However, there’s a higher chance of success when there’s a strategy behind your content marketing. There’s no one way…
Introduction Creating and using pillar content for marketing is a great way to enhance your site’s SEO strategy. This is no secret. But beyond that, it is also a major means to connect with your audience on a more personal level. But many entrepreneurs have gotten the subject of pillar content all wrong. How, you…