Marketing packages for small businesses

Table of Content

• Introduction
• marketing packages
• Digital marketing
• Print media marketing
• Word of mouth marketing
• Why do small businesses need these packages?
• In conclusion

Introduction

Digital media has made it possible for small businesses to reach their customers wherever they are in the world. A more inevitable consequence, therefore, is competition. Owing to this, any addition or subtraction to your small business has to be carefully done. If you want to survive the competition, you must outcompete or stay relevant. This article will look at some marketing packages for small businesses.

The internet is a public utility that small businesses can exploit. The most important aspect of online business is marketing. There are a lot of marketing packages that small enterprises can benefit from. From search engine optimization to word of mouth marketing.

Marketing packages

There are digital marketing packages, print media packages, word of mouth and so much more.

Choosing the right package for your business is something you have to plan for.

Digital marketing

•             Graphic Design

There are packages for designing infographic communications over the internet. The layout of your website, social media posts, custom colors and captions, graphic videos, and a whole lot more.

Graphic design will mainly deal with typography, iconography, photography, and illustration, as put by Wikipedia. Various marketers online provide this as a business development service. You may want to have a consistent graphic designer. This is to ensure familiarity with your company’s designs.

•             Video marketing

Videos can communicate a lot. Youtube, for instance, has a lot of videos about virtually everything. It is important to have your video communications done by a professional. Your company, for example, must create videos with languages that are politically correct.

Moreover, the presentation of cultural diversity and inclusion is key to ensure a sense of openness. Technical words that may be hard to comprehend should be avoided. These are a few of the many features of a good video. Employing advertisers therefore can create the best pictures, with your enterprise’s theme and message in mind.

•             Content and email marketing

Content creation is about finding out what the buyers like and creating a message to meet that need. It can be a blogpost or any information about your business. There are a lot of applications on the internet that help produce encaptivating messages.

This service is also provided by marketing professionals. It is important to note that the digital world is competitive. Therefore, make sure professionals handle most of the company assets. Email campaign is a very effective tool in keeping in touch with your consumers. Here, you can fish for information about product satisfaction and grievances.

•             Social media marketing

People literally live on social media. The USA immigration system now asks for social media profiles to inquire about immigrants. A lot of young people get their news on social media. People barely watch TV as compared to the time they spend on Twitter, Facebook, or Instagram.

Because of this, a lot of advertisers offer social media marketing. Few are quite effective most often. But if done right, advertising on social media is the most effective way of reaching millions in an instant.

Some of the services are increasing the number of followers, building trust and brand awareness, brand ambassadorship, and all the ways social media can increase your productivity.

•             Search engine optimization

Have you ever asked yourself how search engines like google or yahoosearch rank the websites they show in their search list? That is exactly what search engine optimization is about. The website atop the search list is there because it has features that make it outrank others.

Very few marketers understand the intricacies of website optimizations. This service package is crucial in dealing with the invisible competition of websites trying to outrank each other. If your websites show up on the first page of Google, it is likely your message will reach a lot of buyers.

•             Paid search marketing

Paid search or pay per click (PPC) is a form of marketing package whereby the advertiser is billed per every click of their ad. It is normally an advertisement that may appear on a search engine. It is cost-effective and practical. If no one visits the ad, the company doesn’t pay.

Such ads can be in-app advertisements. The ads are directed towards the right people. A buyer who is likely to search more on fashion products will likely be presented with fashion company ads.

Print media marketing packages

•             Billboards

Billboard marketing is very common. The wall street is painted with electronic billboards. It was paper-based a few decades ago. A lot of the signpost and billboards found in the countryside is still paper. Every time you see such, a marketer put in the effort and produced that piece of art.

As a small business, you may want to start small by getting billboards for your company at the front of the premises. You can expand from then and gradually put some at vantage points throughout the city. A marketer can also give advice on the locations of the billboards.

•             Magazines

Publishers of magazines are advertisers themselves. A feature in their book can give your company recognition. The New York Times, for instance, is highly prestigious and few enterprises are lucky to appear in them.

There are other examples like vogue, vanityfair, cosmopolitan etc.

•             Flyers

Flyers are small handouts normally giving enough information about a commodity, at a glance. It is created with the idea of immediate disposal.

Designing the leaflet with the company’s message is also a marketing package. Just like digital media, you can find advertisers in print media online. The very idea of flyers as a means of communication was probably a marketer’s idea.

•             Newspaper ads

Hardcopies of newspapers are still relevant today. It is quite common especially with the aged. A lot of the geriatric population still get their news in print. Therefore, publishers can advertise your products or services in their newspaper issues.

•             Logo and packaging design

This may seem trivia but it really is not. You will ask yourself why you should bother to pay for the design of the product package. It is absolutely a must for the logo and the package design to be handled by professionals. They can effectively communicate your message in the logo and package designs.

The change in your product packaging is a branding technique. It will shock you to realize how much work can go into it, and how much it can yield in revenue. The ambassador of a country is the personage of the country they represent and as such if they do a bad job, they have represented poorly their country. In the eyes of everybody, the country seems bad. It is similar to packaging. If the company is great and the packaging is bad, the consumers may think the enterprise is bad. The envoy you send should go with your blessing. Your packaging is the envoy.

Word of mouth marketing package

•             Customer call service

Speaking directly to customers, over the phone or video call, is still one of the best ways to advertise your services. You may welcome questions and suggestions that can help improve the company and its offerings. A lot of the aged population likes talking directly to a representative of a company. Your company can ask for this service package. There are a lot of service providers online for such offerings.

Addressing the needs of the customers in a friendly and informative way is also a service package offered to small businesses. There are chatbots that can engage in video conversations with customers. The best option is still to hire a human being to cater for your customers of course.

•             Advocacy

Speaking at conferences, on TV and radio talk shows, are advocacy services an advocate can provide to your company. These services however come when the company is gaining ground and television and radio programs have started requesting for your time.

Podcasts are more famous now and through them, you can reach a lot of the public’s ear. Advocates are more like your company’s public relations officers.

•             Person to person marketing

This is when the marketer goes from door to door, or from company to company, and speaks directly with buyers about the product. All barriers to communication are removed here. The idea is pitched in the natural setting. This initially is done by yourself or immediate employees. As the company grows, it is likely you will seek the help of third parties.

Why do small businesses need these packages?

•             Increases customer base

Social media for instance can increase customer base by increasing the number of followers. Followers will then see a particular post about the company. As such, they are likely to learn about the enterprise in the post.

Advocacy, billboards, evangelism, TV, and radio/podcasts commercials, and all these service packages are done to increase the customer base of the company.

It needs little mentioning that few of the service providers are actually pros. Care should be taken to avoid any disappointments when dealing with marketers online.

•             Increases sales

The sales team gets busy when there are a lot of orders from customers. A lot of consumers mean a lot of purchases. It is directly proportional to the customer base. With sales going up, the company is assured growth and sustainability.

Your enterprise may want to stay in business for a long time therefore feedback is needed from the buyers. Information on product satisfaction and suggested modifications to them are vital. The feedback can be queried from customer interactions and research.

A marketer’s job is an essential aspect of any business. Without them, your company is likely to drop sales and with that, the company will fall. Coca-cola, Guinness, Pepsi, Nike, Polo, and a wide range of businesses are still enjoying sales today because of the work of their marketers.

•             Promotes company brand

Building brand awareness is a constant effort by the marketer of a company to enshrine the enterprise’s message in the marketplace.

It is important to have a permanent marketer who is familiar with the business. Changing marketers frequently can be risky. This is because every marketer comes with their own creativity. Mixing works of art can present a dissociated work that may confuse buyers.

•             Informs the company

The marketer informs the company about how the business is accepted by the buyers, its place in the market, and how modifications can be made to make offerings better. Here, the business relies on the marketer to provide them with credible information on how to act.

Appropriate changes are made to the company’s offerings to reflect the insights of the marketer. The Business Development group, the sales team, human resource management, and virtually all aspects of the company deals with the marketer at a point in time.

In conclusion

It is prudent for small businesses to get the right help from the right people. As a small business, you may want to start with a cost-effective offering that will not break the bank. A lot of service packages may be available online. You can start with a digital advertisement and herd on from there. The business service provider can even advise you on the right marketer to talk to.

There is also a network of entrepreneurs online you can seek help from. In this regard, you can directly ask for help from other business owners. This can be a very good platform to springboard your outlook on your business. The Diamond Lab Academy has a Preferred Partner Network to help.

Moreover, as a young business, advice on the best course of action from an expert is what you need. It is absolutely necessary to speak with business developers. They provide marketing packages as well.

The internet has made business development possible on a scale that has never been anticipated. This generation should count themselves lucky to witness such a feat.